MODEL FILE · GOOGLE
Veo 3.1 pricing, explained
Google's top model: native audio and best-in-class lip-sync, priced accordingly. A 10-second clip runs $0.50–$4.00 depending on tier — before retakes.
Rates shown at each model's base tier, verified July 2026 from official vendor pricing pages and documentation. Vendors change prices without notice — see methodology.
How the pricing works
Google offers three per-second tiers through Vertex AI and the Gemini API. Veo 3.1 Standard at $0.40 per second is the premium option with native audio and the strongest lip-sync on the market. Veo 3.1 Fast at $0.15 per second trades some fidelity for speed and is the workhorse tier for social clips. Veo 3.1 Lite, launched March 2026 at roughly $0.05 per second, is the cost-optimized tier for drafts and high-volume pipelines. Consumers can instead subscribe to Google AI Ultra ($249.99/month, ~250 high-quality generations).
What the pricing page doesn't tell you
Clips max out around 8 seconds per generation, so a 30-second spot means chaining at least four generations. New Google Cloud accounts get $300 in free credits — roughly 100 minutes of Lite output — which is easily the largest free allowance in the market right now.
And the universal one: retakes. Budget every rate above at ×1.5 to ×3 depending on how demanding your shots are — that multiplier, not the sticker price, decides your real bill.
Best for
Dialogue scenes and anything where lip-sync or audio quality is the deciding factor.
Run your own numbers. The cost calculator applies your clip length, resolution and a realistic retake buffer across every model at once.