SCENARIO · REELS
What AI Reels cost, per clip and per month
| Posting schedule | Sora 2 (3 candidates/post) | Kling sub / Vidu |
|---|---|---|
| 3 Reels / week | ≈ $32/mo | ≈ $13/mo |
| Daily | ≈ $75/mo | ≈ $30/mo |
| 2× daily (aggressive growth) | ≈ $150/mo | ≈ $60/mo |
Rates shown at each model's base tier, verified July 2026 from official vendor pricing pages and documentation. Vendors change prices without notice — see methodology.
The per-Reel math
A Reel is one 8–15 second clip; the professional habit is generating three candidates and posting the best. On Sora 2 — portrait-native with audio — that's ~$2.50 per published Reel. On Kling's subscription or Vidu, about $1. The table above is that math across schedules.
What actually decides Reel budgets
Not generation cost — hook variety. Accounts that grow test different opening seconds relentlessly, and AI makes each test nearly free. The disciplined workflow: one concept, three hook variants, post the strongest, re-cut winners into new variants (editing is free; regeneration isn't). At these prices, the constraint on daily posting is your ideas, not your wallet — which is precisely the position a creator wants to be in.
Run your own numbers. The cost calculator applies your clip length, resolution and a realistic retake buffer across every model at once.